(+39) 335 707 8284 [email protected]

Business growth strategy with high-quality technical content

by | Highlight

Why quality technical content is important

Zoomin Software’s annual Technical Content Benchmark report analyzes nearly 100 million networked user sessions measured in up to 136 countries, providing a comprehensive picture of user behavior regarding technical content. The results clearly show the growing importance of quality, structured content for effective and automated use of information to capture interest and quickly support customers and employees.

Key Performance Indicators (KPIs)

  1. Self-service rate: Measures the effectiveness of technical content in answering user questions with no need of human assistance.
  2. Search Effectiveness: Assesses the ability of users to find relevant information using the internal search function.
  3. Adoption of AI-based search: Measures the use of generative language models to improve the search experience.

Discoveries and trends

Reduce support cost: Efficient content strategies can significantly reduce the costs associated with technical support.

User satisfaction: Well-structured and easily accessible technical content improves user satisfaction and retention.

Operational efficiency: Optimizing technical content helps improve the overall efficiency of business operations.

The data clearly shows that during the user journey, accurate documentation and specific, targeted product responses play a key role in the user experience.

With the introduction of modern AI technologies, the ability to provide users with the documentation experience they expect has become even more important, and organizations must be prepared to meet user expectations.

When we compare this year’s results to last year’s, we see some interesting changes in user behavior:

  • Users consult more content (5.2 pages vs. 4.9 last year) in just under 5 minutes on the documentation site.
  • The benchmark for support case reduction increased significantly from 39% to 52%.
  • The rate of self-service troubleshooting increased by 8.5 percent.
  • GPT queries on technical content are growing 318.52% monthly.

Strategic recommendations

  1. Enhanced search: Implement advanced solutions to refine search results and increase relevance.
  2. Leverage AI techniques and chatbots: Integrate artificial intelligence tools to personalize the user experience and provide more accurate responses.
  3. Analyze user feedback: Use feedback to continually improve the technical content and usability of the site.

Conclusions

Zoomin Software’s report shows how important it is for companies to optimize their technical content. Detailed analysis metrics show the effectiveness of content enhancement in reducing costs and increasing user satisfaction.

Flowoza has the experience and capabilities to develop and structure high quality technical content and offer solutions for documentation enjoyment based on modern artificial intelligence technologies. Learn how in our articles:

Experience the Power of AI: A Practical Guide to Implementing a Successful Business Chatbot
Introduction Adopting a business chatbot that can provide fast, multilingual access to technical documentation through a conversational interface is an innovative strategy. This approach optimizes operational efficiency and improves information management within the...
Modular Content in Business Communication

Modular content is an innovative strategy for content management and creation. It consists of breaking down complex content into reusable modules that can be combined to create effective and engaging customer experiences. These modules, like building blocks, provide efficiency, flexibility, customization, and SEO optimization where needed.

Multi-language Virtual Assistant
Innovation for your business: Multilingual Virtual Assistant Find out how you can simplify access to information and improve support for your customers with our multilingual virtual assistant. Why Choose Our Virtual Assistant? Gets instant access to the information in...
Chatbot for accessing company documentation
Wouldn't you like to have a virtual assistant that can instantly locate a piece of documentation data by asking a simple question, even verbally? For example, to solve urgent problems or find information about products or services scattered in multiple documents. And...
Cybersecurity Guides

Today, it is essential to have a cybersecurity strategy and proper documentation. In this situation, having professional expertise is beneficial for creating new documents using robust, tested templates and for understanding how to utilize the right tools to manage all the sensitive technical information effectively.

Writing a style guide

Style guides give you the ability to present your brand or product in a polished and consistent manner. They save time by providing immediate answers to recurring doubts and questions, and are a necessary reference for new employee training.

Online Help for Software applications

The Online Help system is the user guide that is instantly available for user assistance. The software application looks serious and trustworthy, builds trust, gives users full autonomy, and reduces support calls.

API documentation

Investing in API documentation allows vendors to provide the best experience for customers who demand ease of use and therefore complete and accurate documentation. Click here to learn more about how a technical writer can make a difference.

Structured documentation with CCMS

Modern tools for developing documentation exist to ensure an optimized and structured approach, resulting in improved quality and reduced costs. What are they? Find out here.

Writing to communicate value

How to write well to reduce support requests, complaints, risk of damage, and malfunctions? And to be able to improve image and reduce the costs of training and supporting?

Operation and Maintenance Manuals

What should be included in a good operating and maintaining manual? How should it be structured to ensure that its goals are adequately addressed? Did you know that there is an international standard to which you should refer?

ChatBots and artificial intelligence: writing today for tomorrow’s applications

Writing today with the new tools of artificial intelligence in mind is timely and forward-looking, and immediately improves the quality of classic manuals.

Discover our services

We can offer you consultancy, training, digitalisation…

Do you need more information?

Briefly describe your needs, we will respond shortly with the most suitable solution or service.

Share This
Avvia chat
Ciao 👋
Come possiamo aiutarti?